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Should I localise my website?

Localising your website means adapting it to meet the linguistic and cultural needs of your target audience in a specific region or country. Within the industry, localisation is also known as L10n because there are 10 letters between the "L" and the "n" in "localisation".

But why do you need to know about this and what does the process involve?

The process typically involves translating the product's user interface, documentation, and other content into the target language, as well as adapting the product to meet local requirements such as date and time formats, currency symbols, and other cultural nuances. Localisation can also involve modifying the product to comply with local laws and regulations.

In short, localisation ensures that a product is appropriate for a specific locale or market, and takes into account the unique linguistic and cultural differences of that locale.

Here's why it can be beneficial:

  1. Reach a larger audience: By localising your website, you can connect with a broader audience who may not speak or read your website's original language.

  2. Improve user experience: Localising your website makes it easier for your visitors to understand your content and navigate your site. This can lead to increased engagement and higher conversion rates.

  3. Build trust: When you offer a website that is tailored to the language and cultural preferences of your target audience, it can help build trust and establish a stronger connection with your visitors.

  4. Increase brand awareness: Localising your website can also help increase brand awareness in a specific region or country. By showing that you understand the needs and preferences of your audience, you can establish yourself as a trusted and respected brand.

  5. Boost SEO: Localising your website can also help improve your search engine rankings in specific regions or countries. By using local keywords and phrases, you can make your website more visible to your target audience.

Overall, localising your website can help you better connect with your target audience, improve user experience, increase brand awareness, and boost your search engine rankings, all of which can lead to increased engagement, higher conversion rates, and greater success for your business.

If you’d like more information about localisation and how it can help you, please don’t hesitate to get in touch.

To read more of this kind of material or if you would like to speak to me about translation (Russian, German, or Dutch), localisation, or proofreading, please click here to see a list of my services.

Thanks for reading!

Marjolein, The Native Crowd

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