Did you know $1 of spent on website localisation  - $25  in return?*

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GALA (Globalization and Localization Association) defines localisation as 'the process of adapting a product or content to a specific locale or market'. 

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Things that are taken into account during localisation include:

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• Symbolic meanings - images, videos, colours, emojis (e.g. flowers should be presented in odd numbers for the Russian market, otherwise there is an association with funerals).

• Text length - each language takes a different amount of space on a page

• US vs. UK spelling/vocabulary considerations 

• Numeric differences - currency, units of measure, date & time

• Local social proof - testimonials which resonate with the local market

• Cultural preferences